Understand and engage B2B buyers across their complex data-rich journeys to drive loyalty and sales.

Three powerful AI capabilities are delivering true competitive advantage and transforming human decisions within organizations. This is The Trifecta.

  • Augment Intelligence

    Bring data and algorithms together to power every decision in the enterprise. Use AI to make BI contextual, personalized, and real-time within the organization.

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    For example, AI can help identify high-quality leads and push next-best actions to sales reps in real-time to drive contextual and personalized communication to buyers.

  • Automate and Learn

    Leverage unsupervised learning to identify trends and insights from complex human behavior. Automate the decision-making process to target customers with relevant content in a timely manner.

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    For e-store experiences, AI and machine learning can be used to understand and identify critical points of failure in the customer journey. This enables real-time interventions at the segment level to drive top line and bottom line opportunities.

  • Incorporate Human Behavior

    Support data science with behavioral science to understand customers’ context, emotions, and mental models, in order to drive better decision-making and ‘nudge’ the right behaviors.

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    For example, while data science tells us ‘who’ to target, ‘what’ to target them with, and ‘when’ to target them, behavioral science helps to understand ‘how’ best to target them, with the right message, to improve the overall success of the program.

  • For example, AI can help identify high-quality leads and push next-best actions to sales reps in real-time to drive contextual and personalized communication to buyers.

  • For e-store experiences, AI and machine learning can be used to understand and identify critical points of failure in the customer journey. This enables real-time interventions at the segment level to drive top line and bottom line opportunities.

  • For example, while data science tells us ‘who’ to target, ‘what’ to target them with, and ‘when’ to target them, behavioral science helps to understand ‘how’ best to target them, with the right message, to improve the overall success of the program.

Featured Solutions

Tailor customers’ digital experiences to drive conversions and loyalty

Companies with e-commerce sites must deliver personalized experiences to engage customers and guide them to take the right actions. Digital personalization is the key to tailoring web experiences to visitors’ unique preferences and needs. With data-driven experiences, you’ll give each customer the right content and recommendations to increase their chances of making a purchase. Your customers will discover relevant new products to drive more conversions and loyalty for your business.

Take personalization to the next level with advance technology. When user bases and product sets are large, use big data platforms to capture highly granular behavior. Optimize content in real-time with AI. Collaboratively filter content to tailor experiences using sophisticated algorithms.
Tailor experiences even when visitors are anonymous and data is limited. By taking limited data captured from anonymous visitors, then integrating it with third-party data and online behavior from known customers, you can deliver personalized experiences for anonymous visitors.

Take control of the B2B buying journey using analytics and AI

Most B2B buyers rely on the ‘voice of the web’ to evaluate sellers, creating a footprint of data on buyers’ interests. To drive sales, companies must use these data trails to understand buyers’ needs, identify the right leads, and reach out to them on their terms with timely and contextually relevant information and offers.

With AI and analytics, your company can understand buyer behavior—before, during, and after the purchase—to drive smart interventions at key stages of the buying journey. You can use analytics on browser behavior to identify and prioritize high-quality leads. You can leverage AI to identify next best actions and deliver personalized communications to drive sales.
That’s how data can help your company take control of the B2B buying journey. It will empower your marketing, sales, and product teams to work together to influence sales in your favor, all while reducing sales cycle times.

Our Thinking

Case Studies

  • Use automation to scale up services and manage growing demand

    A consulting company uses a suite of scaled data products to expand reach and speed to market.

    A consulting company uses a suite of scaled data products to expand reach and speed to market.   The Big Picture: A consulting company, providing services to card issuers, acquirers, and retailers across the...

  • Determine the contributions of media and the drivers of sales

    For a tech leader, MMM suggests volume growth by optimizing TV GRP laydown and reinvesting in TV ads.

    For a tech leader, MMM suggests volume growth by optimizing TV GRP laydown and reinvesting in TV ads. The Big Picture: A leading technology company was looking to break down the sales of their gaming product into...

  • Understand and predict key drivers of customer satisfaction

    A tech leader identifies drivers of satisfaction by segment and predicts impacts of investments.

    A tech leader identifies drivers of satisfaction by segment and predicts impacts of investments. The Big Picture: One of the world’s largest tech companies was looking to better understand the key drivers of its...

Our People

  • Sankar Narayanan (SN)

    Chief Practice Officer

    • AI led business and functional transformation
    • Hi-Tech, Media & Broadcasting, Industrial engineering
    • Sales & Marketing Effectiveness, Customer experience, Digital strategy

    • AI led business and functional transformation
    • Hi-Tech, Media & Broadcasting, Industrial engineering
    • Sales & Marketing Effectiveness, Customer experience, Digital strategy

  • Bhaskar Roy

    Client Partner

    • Lead Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries

    • Lead Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries