Keep the Shopper at the Center of all of Your Decisions

Improve engagement and ensure truly seamless experiences with the trifecta of AI-led capabilities:

  • Augment Intelligence

    Run highly accurate business experiments with Trial Run. Test ideas with great confidence.

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    • Drive competitive advantage in sales and CRM. Create an innovative system of intelligence - on client growth, momentum, sentiment, lifetime value, and next best product by assembling new types of data (e.g., digital, call logs) with traditional data (e.g., transactions, loyalty).
    • Enable personalized targeting and strategic decisions on service tiering, lead prioritization and more. e.g. - A client in specialty retail generated over $500M in incremental sales by creating targeted interactions.
  • Automate and Learn

    Institutionalize testing by automating workflow that covers entire experimentation lifecycle with Trial Run.

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    • Dynamically detect shopper patterns in the store to drive key decisions in optimizing store talent, merchandizing, and in-store collateral to improve sales.
    • Create traffic patterns, heat maps, and anomaly detection using video, NFC, and dispersed POS data to identify where customers need assistance, how products should be placed, and where specific interventions should be organized.
    • Drive rapid test and learn on improvements through automated mechanisms to optimize day, time, and events.
  • Incorporate Human Behavior

    Complement AI and advanced analytics to drive desired actions from consumers. Understand non-conscious buying behavior in the store to identify the specific intervention to improve sales.

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    • To compete with innovative and customer-focused store experiences, it’s time to leapfrog into a new world by adopting specific experiences that matter most to customers.
    • Manage constrained resources by deeply studying behaviors that drive sales, adopting a model to experiment rapidly, and rolling out high-ROI capabilities.
    • Drive competitive advantage in sales and CRM. Create an innovative system of intelligence - on client growth, momentum, sentiment, lifetime value, and next best product by assembling new types of data (e.g., digital, call logs) with traditional data (e.g., transactions, loyalty).
    • Enable personalized targeting and strategic decisions on service tiering, lead prioritization and more. e.g. - A client in specialty retail generated over $500M in incremental sales by creating targeted interactions.
    • Dynamically detect shopper patterns in the store to drive key decisions in optimizing store talent, merchandizing, and in-store collateral to improve sales.
    • Create traffic patterns, heat maps, and anomaly detection using video, NFC, and dispersed POS data to identify where customers need assistance, how products should be placed, and where specific interventions should be organized.
    • Drive rapid test and learn on improvements through automated mechanisms to optimize day, time, and events.
    • To compete with innovative and customer-focused store experiences, it’s time to leapfrog into a new world by adopting specific experiences that matter most to customers.
    • Manage constrained resources by deeply studying behaviors that drive sales, adopting a model to experiment rapidly, and rolling out high-ROI capabilities.

Case Studies

  • 1 min. read

    Use AI to enhance customer experience and drive digital sales

    A retailer used an AI framework to improve digital journeys, driving up sales by more than 25%.

    The Big Picture For most legacy brick-and-clicks that sell mid to high complexity products, conversions on digital continue to remain sluggish, and businesses face a high degree of customer drop-off, cart abandonment,...

  • 2 min. read

    Run systematic remodeling experiments to optimize retail store sales

    A specialty retailer ran experiments to boost lift and prioritize store remodeling efforts.

    The Big Picture A store remodeling exercise is a significant investment, sometimes ranging into millions of dollars. Additionally, at times, store operations need to be put on hold for a few days, which further impacts...

Our People

  • Bhaskar Roy

    Client Partner

    • Leads Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries
    • Leads Customer Analytics practice
    • Delivering top-line/bottom-line impact leveraging AI & advanced analytics across Tech, Telecom, Banking, Retail, Industrial IoT & FS industries
  • Arpan Dasgupta

    Client Partner

    • Leads consulting in FS, Telecom & Retail
    • Deep experience in delivering AI-driven transformation in frontline strategies with focus on customer personalization & digitization
    • Leads consulting in FS, Telecom & Retail
    • Deep experience in delivering AI-driven transformation in frontline strategies with focus on customer personalization & digitization