November 6, 2014

2014 Chief Marketing Officer Leadership Forum: Fall Event

Speaker : Sejal Sura


Brand Engagement in the Digital Era

Event Host

Argyle Executive Forum

Session Summary

Sejal Sura will be a part of the panel dicussion ““Brand Engagement in the Digital Era” which will include the following topics, but not limited to:

  • Leveraging big data to better understand the customer and improve the overall brand experience
  • How to measure success and understand consumer expectations of social and digital channels
  • Identifying and engaging influencers in your community
  • Utilizing the available channels in today’s technologically advanced world to engage with customers through all available touch points
    • How to keep your brand relevant to your customers/consumers
    • Delivering the most tailored, personalized content at these touch points
  • Understanding the multifaceted functionality of social media
    • Using social media to tell a story and emotionally connect with customers
    • Leveraging the business value of social engagement
    • Developing a strategy for paid, earned and owned media


Nov 6, 2014

San Francisco, CA, United States