Drive profitable growth by rebuilding a consumer-centric business.

By identifying future consumer needs and market trends, firms can successfully develop and execute growth strategies to win in tomorrow’s marketplace.

Execute growth strategies and drive results with the trifecta of enterprise performance management:

  • Augmented enterprise intelligence

    Fuse the ecosystem of internal and external data on a cloud platform to build competitive advantage

  • Cognitive, self-learning algorithms for speed and scale of enterprise decisions

    Develop cognitive, self- learning algorithm, to generate continuous insights, compress decision making time and drive speed to market.

  • Behavioral science

    Explore behavioral science techniques, such as choice architecture, to address the awareness-action gap with consumers and drive category, channel, and brand adoption.

Featured Solutions

Our Thinking

Case Studies

  • 2 min. read

    Build effective communication and product strategies

    A CPG manufacturer uses network models to identify key drivers and equity paths, across markets.

    The Big Picture A leading brand in the men’s grooming category already had over 80% volume share in all key markets. The penetration of the category was close to 100% already, and hence the only feasible way to grow...

  • 2 min. read

    Optimize product portfolios using Bayesian Regression analytics

    A CPG optimizes its portfolio by exploring granular opportunities at variant and retailer levels.

    The Big Picture A leading CPG manufacturer recently changed its messaging strategy from attribute-oriented to customer experience-oriented and thus wanted to compare the impact of its old messaging to its new messaging...

  • 2 min. read

    Identify growth opportunities across functions

    A CPG identifies cross-functional growth drivers for net revenue management using Bayesian Networks.

    The Big Picture A global CPG company needed to be able to predict and identify potential areas of growth that would apply to future scenarios in multiple markets and product lines (e.g., household detergent and food...

Our People

  • Amitabh Bose (Ambo)

    Chief Practice Officer

    • Business transformation leader
    • Student of marketing and behavioral sciences
    • P&L owner for CPG and Retail business; expertise in hospitality, media and entertainment industry
    • Business transformation leader
    • Student of marketing and behavioral sciences
    • P&L owner for CPG and Retail business; expertise in hospitality, media and entertainment industry
  • Eugene Roytburg

    Managing Partner

    • Thought leader in bringing science, advanced analytics/AI to problem solving & decision making
    • Over 20 yrs of experience in driving higher value to clients
    • Thought leader in bringing science, advanced analytics/AI to problem solving & decision making
    • Over 20 yrs of experience in driving higher value to clients
  • Lana Klein

    Managing Partner

    • Lead analytics-enabled growth strategy
    • Functional expertise – Growth, Forecasting, Revenue Management, Data Strategy, Analytics Transformation
    • Lead analytics-enabled growth strategy
    • Functional expertise – Growth, Forecasting, Revenue Management, Data Strategy, Analytics Transformation
  • Mythreyi Mukund

    Client Partner

    • Experienced analytics and technology professional with expertise in analytics led transformation initiatives, sales function effectiveness across CPG & Health Tech organisations
    • Experienced analytics and technology professional with expertise in analytics led transformation initiatives, sales function effectiveness across CPG & Health Tech organisations