Use AI to enhance customer experience and drive digital sales
The Big Picture
For most legacy brick-and-clicks that sell mid to high complexity products, conversions on digital continue to remain sluggish, and businesses face a high degree of customer drop-off, cart abandonment, as well as confused and irrelevant customer conversations. The impediments to digital sales can be very unique for each visitor, such as insufficient product information, in-store pick-up issues, improper search results, price shock, poor product recommendations, and more.
Since most large businesses cannot recreate the digital experience from scratch, they need to adopt a rapid mode of continuous improvement. That means identifying what went wrong in the sales experience, what were the causes, and how the various improvement options can be tested.
For a leading retailer, Fractal deployed an advanced AI-based framework to create features from every digital interaction down to minute click-events and identified high-impact causative issues that negatively impacted the customer sales journey.
As a result of the engagement, the retailer gained more than a 25% increase in digital sales, by removing the impediments in the customer purchase journey.